Each November the AdsFoundation runs the #WeEatWell Challenge on Twitter/X.
The aim is to inspire healthier eating to help improve health and well-being.
Each year the #WeEatWell Challenge has a different theme. For #WeEatWell23 the theme is avoiding Ultra Processed Foods. Through out November the AdsFoundation will tweet from the @4AdsThePoet Twitter/X feed links to information and resources about Ultra Processed Foods.
Participants are encouraged to take part in the #WeEatWell23Challenge by avoiding Ultra Processed Foods through out the month and tweeting their healthy eating ideas and recipes. The #WeEatWell23 hashtag should be used with each Tweet and a photo should be attached illustrating the idea or recipe.
Each day a #TweetOfTheDay is chosen by the AdsFoundation, this will be a tweet which informs, inspires or entertains. #TweetOfTheDay is announced each evening at 19.00 GMT. At the end of the month the participant with the most Tweets of the Day through out the month will win a basket of healthy treats, donated by the Adam Bojelian Foundation CIC.
To add to the Challenge participants can also take part in an #OptionalExtraChallenge. For #WeEatWell23 the #OptionalExtraChallenges are:
- Mondays – Breakfast with no Ultra Processed Foods (UPFs)
- Tuesdays – Lunch with no UPFs
- Wednesdays – No snacks with UPFs
- Thursdays – Evening meal with no UPFs
- Fridays – No drinks with UPFs
- Saturdays – No UPFs all day
- Sundays – Enjoy something sweet with no UPFs
Everyone is welcome to take part.
